Industry News SMP News

SMP’s Launch at the MLA Expo

10th October 2019

Launching our new brand at The MLA Expo!

Over the 4th to the 6th of October, SMP Security proudly launched our new branding, updated product range and sleek product literature at the Master Locksmiths Association Exhibition in Telford. Being a Made in Britain company with our base actually in Telford – the “Birthplace of Industry”, we could think of no better location or event to launch the new SMP brand.

Based on Stand H2.33 throughout the weekend, our new branding, product literature, branded merchandise and, of course, our bar(!) was incredibly well-received. Throughout the weekend our ML‘A-Team’ saw a wide range of attendees visit our stand to check out our new company brand, have a beer and discuss our newly updated safe range with the team. Overall our team generated a vast amount of interest and leads regarding our re-launch into the Trade Market, gaining new contacts, showcasing the branding and the range to existing contacts and taking orders on the stand.

Not only did our updated branding and product range launch over the MLA Expo weekend, but our new website also went live as well and has been gaining traffic and interest from all over the web, with people eager to take a look at what we’ve been working on throughout 2019. Our new website showcases the sleek new SMP brand in a highly informative and user-friendly manner. One of our main focal points for the new website was prioritising user experience, alongside the content and product material, to ensure our customers could access information about SMP and our high-security solutions with ease.

If you’re interested in finding out more about a trade partnership with SMP, get in touch with us on [email protected] to begin the process of becoming an SMP Security Supplier. Should you require any of our new product literature to display in your showrooms, our sales team on the aforementioned email address can assist.

MLA Expo - SMP Security - SMP Launch 2

Overall, we have received great responses across the board from existing customers, new customers and our fellow industry associates in regards to our launch and our new SMP brand. But we’re nowhere near done. Following our successful launch, you can expect to see SMP continue to shine as the industry leaders we are, with informative and engaging content released across our social platforms, through our email campaigns and featured on our blog, you’re going to want to keep up-to-date on all things SMP.

Thank you to everyone who helped in making our launch at The MLA such a roaring success, and to our team for consistently working to the highest standards to propel the SMP brand to the forefront of the security industry.

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